Microsegmentation and Social Media

Since the topic for this week is Microsegmentation and Social Media, I am very interested in discovering current and future marketing strategies that utilize social media. I find that social media is used more to keep up with ones favorite celebrity, or to obtain the most friends on ones facebook page. The obvious use to a company would be to connect with current customers and potential future companies. For example, when apple releases a new product, the Ipad , they can tweet and broadcast that information to all their followers, many of whom who will probably go out and purchase that product. However, I want to see how social media marketing can be taken beyond this face value approach and evolve to something greater.

This week, I intend to cover the following materials -
Chapter 1: "The Origins of Social Media," in The New Influencers, pp. 1-14
Podcast: "Gil and Frank Discuss the Long Tail"
LISTEN from Fresh Air: Can The iPad Or The Kindle Save Book Publishers?
Chapter 3: "Making the Transition to the Social Web," in Marketing to the Social Web, pp. 31-47. (Download content.)
Video: A conversation with Evan Williams, Co-founder of Twitter.com (from the Charlie Rose program; length: 22 minutes)
Chapter 1 "The Long Tail," in The Long Tail, pp. 15-26. (Download content.)
The Seven Segment System for Online Marketing