Self-monitoring report , Week 1

Below are the materials I was able to cover during the week. While my ultimate goal was to view all of the selections, that was difficult due to the amount of information provided (some selections were over 100 pages). One comment about this is that it was much easier for me to take in the materials that didn’t require reading, as I was able to listen to the podcasts while working out at the gym or watch/listen to the videos while checking up on my work email. In today’s fast paced lifestyle, multitasking is necessary, and marketers need to recognize that information needs to be conveyed in the easiest and most efficient ways to the consumers. One not of technical difficulty. If I click on the link to some of the selections, I will receive a "navigation to the webpage was canceled" message. In order to access the actual page, I need to right click on the link and select, "open in a new window". This is for Internet Explorer 8.

Chapter 1: "Made to Engage", in The Age of Engage, pp. 1-26
Podcast: "Gil and Frank on the Newspaper Industry: Part 1"
Podcast: "Gil and Frank on the Newspaper Industry: Part 2
Podcast: "Gil and Frank on the Newspaper Industry: Part 3"
Video: A conversation with Reid Hoffman of LinkedIn
Report: The Future of the Internet; from the Pew Internet & American Life Project
Book excerpt: "Mastering the Hype Cycle"
Article: "Do You Trust This Face?" by Alex French, GQ, December, 2008.
Video: "A conversation with Amazon.com CEO Jeff Bezos," from the Charlie Rose program
Video: "The Web and TV, a sibling rivalry," presentation by Peter Hirshberg, Silicon Valley executive
Video: "A conversation with entrepreneur and software engineer Marc Andreessen," from the Charlie Rose program
What is new media? (from The New Media Reader)
Technology and ideology: the case of the telegraph (from The New Media Reader)