I’m very interested in this week’s articles. While marketing does intrigue me, my background is rooted in electrical engineering, math, and statistics, so this allows me to finally apply my understanding of those subjects to this week’s topic of web metrics and marketing research.
This week, I intend to review the following materials -
-Introduction," in The Numerati.
-Brief History of the Internet
-Chapter 4: "Critical Components of a Successful Web Analytics Strategy
-Kimberly Clark and Virtual Reality Simulations
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